HOVIS, OLD SIGN

[Brunel]

Used to be another two next door, but they have been removed.

HOVIS, OLD SIGN by Isambard Brunel

[JennyMalin]

What does it mean?
Any heritage or culture associated with the name?

[Jann]

It’s a advertisement for Hovis bread

[tilly]

Hi Brunel i remember when you could buy tiny Hovis loafs what a treat.

[TABBYCAT]

Hovis tiny loaves, I thought they were Turog? I remember buying them from a shop on Dewsbury Rd near to Cockburn.

Mind you the old memory is not what it was.

[Jann]

Hovis uncut bread had the word HOVIS in relief on the side of them ,always wrapped up in a sheet of tissue paper by the baker who sold them,the bakers on dewsbury road was taken over when the original owner retired-its on Victoria parade next to the post office if still there

[TABBYCAT]

The bakery I refer to in my picture is further down Dewsbury Rd from Victoria Terrace (whose parade of shops is shown in the distance left hand side on the accompanying Google map link) and is now occupied by the Bison Steak house.
Turog also had the name on the side and I think had a malt content which gave it a different flavour to other brown loaves.



https://www.google.co.uk/maps/@53.77932 ... 384!8i8192

[Jann]

Hi Tabby cat! Yes I remember the Turing bread and seeing the old Turing sign on the building on Dewsbury road, not sure if Turing or Hovis uncut bread can be bought these days,shame if not

[Jann]

Tabby cat -sorry predictable text should be Turog x

[tomq]

Why is Hovis called Hovis?
In 1890, a national competition was held to replace the rather clumsy “Smith's Patent Process Germ Flour” name. A prize of £25 was offered to the winner. The winner was Herbert Grime, suggesting the name “Hovis”, from the Latin “Hominis Vis” meaning “Strength of Man”.